Strategist.
Storyteller.
Creative Leader.

I am a California-based strategist and copywriter with nearly 15 years of experience in branding and communications, including 7 years leading and mentoring creative teams. I specialize in brand strategy, narrative development, and messaging frameworks. My career is evenly split between agency and in-house, with roles ranging from Sony to startups to international experience in Asia.

Bringing a unique mix of strategic insight and creative vision, I partner with executives and cross-functional teams to drive impact in these areas:

  • I design innovative, culturally relevant internal and external communications and campaigns. My approach blends strategy with clear, compelling copy to create storytelling-driven brand experiences that resonate.

  • I develop brand narratives, messaging frameworks, voice guidelines, and copy systems that articulate a brand’s distinct purpose, positioning, and values. I ensure consistency of expression across every touchpoint to build a cohesive brand ecosystem.

  • I write copy, lead strategy, and direct creative teams through ideation, concepting, and multi-channel execution (print, digital, social, experiential). I also design and facilitate creative brainstorms that push teams past surface-level thinking.

Brand Portfolio

  • "Being on a project with Shannon means you have one of the best strategists and writers on your side — any work under her direction is best-in-class. A natural leader, Shannon has helped develop team members into confident communication strategists and copywriters, and I can confidently say I my own work and professional development improved being within Shannon's radius."

    Isabel Ashley, Amazon

  • "Shannon has an exceptional ability to deliver quality work while staying incredibly organized with a 'get it done' work ethic. Additionally, Shannon is skilled at interviewing senior executives at Fortune 500 companies to uncover valuable insights that help clients strengthen their communications strategies, while engaging creative teams in unique ways to bring her ideas to life."

    Brianna Ralston, Cox Enterprises