Strategist.
Storyteller.
Creative Leader.
I am a California-based strategist and copywriter with nearly 15 years of experience in branding and communications, including 7 years leading and mentoring creative teams. I specialize in brand strategy, narrative development, and messaging frameworks. My career is evenly split between agency and in-house, with roles ranging from Sony to startups to international experience in Asia.
Bringing a unique mix of strategic insight and creative vision, I partner with executives and cross-functional teams to drive impact in these areas:
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I design innovative, culturally relevant internal and external communications and campaigns. My approach blends strategy with clear, compelling copy to create storytelling-driven brand experiences that resonate.
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I develop brand narratives, messaging frameworks, voice guidelines, and copy systems that articulate a brand’s distinct purpose, positioning, and values. I ensure consistency of expression across every touchpoint to build a cohesive brand ecosystem.
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I write copy, lead strategy, and direct creative teams through ideation, concepting, and multi-channel execution (print, digital, social, experiential). I also design and facilitate creative brainstorms that push teams past surface-level thinking.