Hi, I’m Shannon.

I am a branding and communications strategist who helps companies refine their brand, tell their story, and leave a lasting impression.

Branding

I create strategies for elevating a company’s most important asset — its brand.

My expertise

Communications

I craft cohesive and compelling messaging that brings the brand story to life.

Creative

I develop creative content, activations, and campaigns that enhance the brand experience.

Companies I’ve worked with

Career-defining experience

  • The Luxe Nomad

    Singapore-based travel startup

    I relocated to Southeast Asia and worked alongside the founder to transform the company from a flash sale startup to a renowned luxury travel brand.

  • thinkPARALLAX

    Branding and communications agency

    I directed strategy for branding and communication projects, managing budgets, complex project plans, and timelines to ensure delivery within scope and budget.

  • Sony

    Legacy brand and global conglomerate

    I collaborated with cross-functional teams to develop a communications strategy that amplified diversity and sustainability messaging.

My superpower is vision. By transforming abstract ideas into actionable strategies, I reimagine how brands connect with their audience.

  • "I had the honor of working with Shannon for just under three years at thinkPARALLAX. I saw Shannon lead, mentor, and befriend everyone she worked with. Her naturally calm and collected demeanor cut through any challenging project, new client, or unfamiliar industry. Being on a project with Shannon meant you had one of the best strategists on your side — any work under her jurisdiction was best-in-class. A natural leader, Shannon helped develop other team members into confident strategists, and I can confidently say my own work and professional development improved being within Shannon's radius."

    Isabel Ashley
    Sr. Business Engagement Manager, Social Responsibility, Amazon

  • “I had the opportunity to work alongside Shannon on several projects during our three and a half years together while at thinkPARALLAX. Shannon has an unprecedented ability to deliver quality work while remaining incredibly organized with a cheerful disposition and “get it done” work ethic, no one can top the value she delivers. Additionally, Shannon has the ability to interview senior executives at Fortune 500 companies to uncover valuable insights to push our clients to improve their business and communications strategies and can engage our creative team in unique ways in order to activate on her ideas.”

    Brianna Ralston
    Senior Manager, Corporate Social Responsibility, Cox Enterprises